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Ten tips for excellent copywriting
© gmast3r - [[www.123rf.com 123RF.com]]</span>An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you...
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Trends 2018: Omnichannel is the new normal
Image supplied.</span>As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points....
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New appointment to lead CNN sales in EMEA
CNN has appointed a content sales lead to work with broadcast and digital partners in Europe, the Middle East and Africa (EMEA) region.Read more... | Send to a friend
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Empathy - a two-way street in customer service
© mohamed_hassan via [[www.pixabay.com Pixabay]].</span>It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you...
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Chasing the dream of the single view of the customer
© Jakub Jirsak via [[www.123rf.com 123RF.com]].</span>In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the...
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Investing in your customers yields returns
©rawpixel via [[www.123RF.com 123RF]]</span>The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment...
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OnePlace appoints EMEA head of sales
© Mikko Lemola via [[www.123RF.com 123RF]]</span>Sales heavyweight Gareth Thomas will be heading up the EMEA region (Europe, Middle East, Africa) for OnePlace as regional vice president of sales...
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Is the African retail market ready for the digital boom?
Adesh Kisten, head of sales i-Pay.</span>More and more African consumers are coming online and their commercial habits are evolving faster than any other demographic in the world. By 2020,...
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Microsoft CMO on the transformation of digital marketing
Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa, based in Dubai, recently attended the Microsoft Ignite tour in Johannesburg, where he also had the opportunity...
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Africa rising as Bizcommunity launches .Africa domain
Bizcommunity, the wholly independently owned media brand made in Africa for Africa, is proud to announce the launch of the Bizcommunity.africa domain.Read more... | Send to a friend
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Bizcommunity launches BIZ | Daily top story headlines
Bizcommunity is proud to announce the launch of BIZ | Daily - a daily top story round-up, curated from across 18 industry sectors by most impressions and social media shares. The seven-headline format...
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Bizcommunity sends a clear message that Africa is open for business
The adoption continues for the .africa (dotAfrica) geographic Top Level Domain (gLTD) as Africa's biggest multi-industry website, Bizcommunity, announced the launch of its dotAfrica website.Read...
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IDG appoints Turn Left Media as Africa representative
Image source: Gallo/Getty.</span>Turn Left Media have been granted exclusive representation of International Data Group's product portfolio across South Africa, as well as the greater Sub-Saharan...
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How social media has become a breeding ground for counterfeit sales
For the most part, people love social media. It's an ideal environment to freely share content and stay up-to-date with family and friends. This also makes it perfect for brands wanting to position...
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3 steps towards 'glass boxing' your company with a Biz Press Office
"In an age of radical transparency, your internal culture is your brand. Time to take action!" proclaims the headline from Trendwatching.com.Read more... | Send to a friend
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5 ways to make your event pay with social media
Image credit: Teemu Paananen on Unsplash.</span>If you have a promotional stand at one of those really big happenings like a huge networking event, exhibition or national conference - are you...
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Mobile leads clicks, not conversions - finds new AccuraCast research
Image credit: ROBIN WORRALL on Unsplash.</span>Digital marketing agency AccuraCast's new research indicates that while advertising on mobile may lead to more clicks, it still falls behind when it...
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Know your business inside out with a Biz Office
New expectations of transparency and authenticity in business means things like organisational purpose, brand stories, how your company does things, what it believes in and what it stands for, can all...
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Happy Boss's Day to Biz boss, Andre Rademan
Celebrated annually on 16 October, Boss's Day is an opportunity for employees to acknowledge the bosses - those leaders who have played their part in helping them along their chosen career paths.Read...
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Microsoft CMO on the transformation of digital marketing
Peter DeBenedictis, chief marketing officer for Microsoft in the Middle East and Africa, based in Dubai, recently attended the Microsoft Ignite tour in Johannesburg, where he also had the opportunity...
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