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Unemployment, inflation worries hit consumer confidence
NEW YORK, US: Consumer confidence fell in 25 out of 52 countries in Q4 2010 as hope for a global economic recovery evaporated at the end of last year, according to the latest edition of the Nielsen...
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Consumer Confidence Survey: Economy again top global concern
NEW YORK, US: Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of 56 global markets measured declined, according to from Nielsen, a leading global provider...
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Report finds improved business regulations for East African SMEs
A new International Finance Corporation and World Bank report shows that the business environment for entrepreneurs in all five economies of the East African Community (Burundi, Kenya, Rwanda,...
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Windows Phone apps stores open across Africa
Microsoft has announced the opening of 21 web stores for apps and games across several African countries.Read more... | Send to a friend
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Zuku TV's original content strategy pays off
In 2012, the Pay TV market became a great deal more competitive but with DStv Multichoice having acquired most of the existing exciting content, the challenge has been for challengers to come up with...
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[2013 trends] Africa poised for a great future
As 2013 commences, afro-pessimism seems to cede to afro-optimism. There is a global consensus: Africa is poised for a great future. What will be the impact of Africa's growth on our industry? What will...
View ArticleA mobile Africa: innovation is key
2012 saw the BuzzCity network grow by 67% with over 210.8 billion ads served across the globe and this extensive growth in mobile usage is certain to continue as we move through 2013. Recent forecasts...
View ArticleAfrican e-commerce may be about to come of age
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening...
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How to survive in media sales
Image by 123RF</span>Media sales teams are under pressure from a multichannel world. A world in which some of their skills may be replaced by algorithms as programmatic media houses take over...
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QNet boosts direct selling operations in Tanzania
QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and...
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Ten tips for excellent copywriting
© gmast3r - [[www.123rf.com 123RF.com]]</span>An effective content strategy begins and ends with excellent copy. Whether your goal is lead generation, sales conversion or brand-building, what you...
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Trends 2018: Omnichannel is the new normal
Image supplied.</span>As smart technology enters our homes, cars, work and leisure time, marketers have the opportunity to innovate and reach potential customers via ever-expanding touch points....
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New appointment to lead CNN sales in EMEA
CNN has appointed a content sales lead to work with broadcast and digital partners in Europe, the Middle East and Africa (EMEA) region.Read more... | Send to a friend
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Empathy - a two-way street in customer service
© mohamed_hassan via [[www.pixabay.com Pixabay]].</span>It's no secret that personalisation is essential in developing a successful customer experience. Central to that is getting to know all you...
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Chasing the dream of the single view of the customer
© Jakub Jirsak via [[www.123rf.com 123RF.com]].</span>In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the...
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Investing in your customers yields returns
©rawpixel via [[www.123RF.com 123RF]]</span>The 2018 edition of Africa's customer experience summit, CEM Africa, will focus on return on investment as the African CX market matures and investment...
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OnePlace appoints EMEA head of sales
© Mikko Lemola via [[www.123RF.com 123RF]]</span>Sales heavyweight Gareth Thomas will be heading up the EMEA region (Europe, Middle East, Africa) for OnePlace as regional vice president of sales...
View ArticleAfrican e-commerce may be about to come of age
E-commerce in Africa has grown dramatically over the past year, says Robin Philip of payment services provider PayGate, and is now in a position to support the massive consumer boom that's happening...
View ArticleClik here to view.
How to survive in media sales
Image by 123RF</span>Media sales teams are under pressure from a multichannel world. A world in which some of their skills may be replaced by algorithms as programmatic media houses take over...
View ArticleClik here to view.
QNet boosts direct selling operations in Tanzania
QNET Board Adviser, David Sharma; Deputy Minister for Health, Community Development, Children and Elderly, Hamisi Kigwangalla; Permanent Secretary for Trade, Industry and Investment Adelhelm Meru and...
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