For the most part, people love social media. It's an ideal environment to freely share content and stay up-to-date with family and friends. This also makes it perfect for brands wanting to position themselves and engage directly with their customers. However, there is a dark side to all of this, one involving counterfeit goods and billions of Rands of lost revenue for companies and governments the world over.
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How social media has become a breeding ground for counterfeit sales
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