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Chasing the dream of the single view of the customer

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Chasing the dream of the single view of the customer
© Jakub Jirsak via [[www.123rf.com 123RF.com]].</span>In business, your company needs to get as deep into the minds and interaction habits of your customers as possible. Too often, however, the single view of the customer is viewed as unattainable, a marketing smokescreen that can obscure business strategy and confuse communication efforts. The question that must be asked, is whether the single view approach is correct, and, if so, how can this be attained?
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